The new way of lead generation is by “reverse marketing”. Reverse marketing is any marketing strategy that encourages consumers to seek out a company or a product on their own, rather than a company trying to sell specific products to consumers.
Companies do this in a wide variety of ways, but the most common method is to provide valuable information to consumers without asking them to purchase anything.
Your marketing strategies will have ideal prospective patients seeking out your services on their own rather than you trying to find prospects. These prospects are ready to invest in your services.
The exact opposite of this is running Facebook and LinkedIn ads, trying to convince people that you have a service that they need.
The secret to reverse marketing is to create value and education that brings people to you that are eager to learn more.
The way that you do this is by: creating a consumer awareness guide, running automated masterclasses, strategically placed articles and informational reports, and carefully crafted organic social media posts and groups.